Los Cabos Intensifies Connectivity at Routes Americas


Los Cabos held 15 business meetings with renowned airlines, thus reinforcing its position as a preferred tourist destination.

To continue the strategic effort to stimulate connectivity to the paradise called Los Cabos, with destinations with primary and secondary markets, the Los Cabos Tourism Trust participated in the Routes Americas event, held this week in Bogotá, Colombia. With its presence in this destination, it reaffirms its commitment to economic growth, as well as to attracting visitors who contribute and generate positive benefits to the local community.

During the meeting, Los Cabos held 15 business appointments with renowned airlines such as American Airlines, Avoris, Delta, COPA, and TUI, thus reinforcing its position as a preferred tourist destination. The presence of Rodrigo Esponda, general director of the Los Cabos Tourism Trust, on an advisory panel underscored the importance of direct involvement of destinations in the development of air routes.

Among the significant commitments is the establishment of strategic dialogues with European airlines such as Condor and TUI, to enhance the new route from Frankfurt and restore connectivity with the United Kingdom, respectively. In addition, there is the intensification of conversations with COPA and Arajet to expand into the South American and Caribbean markets. Regarding the North American sphere, special attention has been paid to cities such as Boston, Philadelphia, and Fort Lauderdale, as well as the Canadian market, where efforts are being made to resume Air Transat services to Los Cabos.

This Mexican paradise concentrates 85 percent of the connectivity for Baja California Sur and has 59 markets of origin from five different countries, positioning it as the third-largest receiver of international visitors in Mexico, thus highlighting the importance of air connectivity for regional economic growth. And note that it is the first Mexican tourist enclave to be recognized with the award “Queer Destinations, Committed Destination.”

Experts in the Automotive Industry

To strengthen the automotive experience, Hyundai Motor de Mexico established an alliance with the National Polytechnic Institute (IPN). This collaboration will focus on the development of practical skills and competencies in Engineering students, providing them with advanced technological resources and specialized knowledge to prepare emerging talent.

Part of this agreement is that Hyundai will provide the IPN with various resources, including the donation of engines, transmissions, and the annual delivery of vehicles intended for educational purposes. This contribution seeks to facilitate direct interaction of students with state-of-the-art technology, promoting practical and effective learning.

In addition, a technical educational program focused on the automotive sector developed by Hyundai will be implemented, designed to provide specialized training to both students and professors of the Institute. The initiative aims to strengthen the theoretical knowledge necessary to meet the current challenges of the industry. There will also be an internship program that will allow outstanding IPN students the opportunity to undertake professional internships at authorized dealers of the brand.

Unilever Challenge

Juan Pablo Galindo, the newly appointed general director for Mexico of Unilever, will face the new business plan of this company, which contemplates that the hygiene and food giant separate its ice cream business, which includes Ben & Jerry’s, Magnum, and Cornetto.

The underlying issue is to cut 7,500 jobs worldwide over the next three years to save about $869 million. With this new plan, the intention is to allocate these funds to technology to strengthen productivity, as well as to reduce operating costs.

Farmacias Benavides is going for the relaunch of its loyalty program, which it claims has new benefits for its customers. There is talk of cashback, partnerships with selected establishments, and 50 percent discounts. This is a strategy that companies dedicated to this business have implemented, some with absolutely no success, and they have even ceased to be attractive because for the “hook” of these strategies to be valid, they condition it on an endless number of procedures that result in a huge yawn to comply with.

Therefore, the guild to which they are affiliated, as well as the Federal Consumer Protection Agency, should closely monitor their practices, which very rarely result in benefits for consumers.

Source: Reporte Indigo